Create Tag

Create a new tag to label and categorize contacts for flexible targeting. Unlike lists, tags are lightweight labels — use them for attributes like "VIP", "churned", or "webinar-attendee".

Endpoint

POST /tags

Returns: 201 Created

Headers

Header	Value	Required
Authorization	Bearer <your-api-key>	Yes
Content-Type	application/json	Yes

Body Parameters

Parameter	Type	Required	Description
name	string	Yes	Tag name. Max 100 characters. Only letters, numbers, spaces, hyphens, and underscores.
description	string	No	Optional description.

Response

{
  "id": "01957e3a-4b5c-7d8e-9f0a-1b2c3d4e5f6a",
  "name": "VIP",
  "description": "High-value customers eligible for special offers",
  "contact_count": 0,
  "created_at": "2026-03-08T12:00:00.000Z",
  "updated_at": "2026-03-08T12:00:00.000Z"
}

Field	Type	Description
id	string	Unique tag ID (UUIDv7)
name	string	Tag name
description	string | null	Tag description
contact_count	number	Number of contacts currently tagged
created_at	string	ISO 8601 timestamp
updated_at	string	ISO 8601 timestamp

---

Examples

cURL

curl -X POST "https://api.arsel.sa/v1/tags" \
  -H "Authorization: Bearer be_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "VIP",
    "description": "High-value customers eligible for special offers"
  }'

JavaScript

const response = await fetch("https://api.arsel.sa/v1/tags", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    Authorization: "Bearer be_your_api_key",
  },
  body: JSON.stringify({
    name: "VIP",
    description: "High-value customers eligible for special offers",
  }),
});

const tag = await response.json();
console.log(tag.id);

Python

import requests

response = requests.post(
    "https://api.arsel.sa/v1/tags",
    headers={
        "Content-Type": "application/json",
        "Authorization": "Bearer be_your_api_key",
    },
    json={
        "name": "VIP",
        "description": "High-value customers eligible for special offers",
    },
)

tag = response.json()
print(tag["id"])

C#

using var client = new HttpClient();
client.DefaultRequestHeaders.Add("Authorization", "Bearer be_your_api_key");

var payload = new
{
    name = "VIP",
    description = "High-value customers eligible for special offers"
};

var json = System.Text.Json.JsonSerializer.Serialize(payload);
var content = new StringContent(json, System.Text.Encoding.UTF8, "application/json");
var response = await client.PostAsync("https://api.arsel.sa/v1/tags", content);
Console.WriteLine(await response.Content.ReadAsStringAsync());

PHP

<?php
$ch = curl_init("https://api.arsel.sa/v1/tags");
curl_setopt($ch, CURLOPT_HTTPHEADER, [
    "Content-Type: application/json",
    "Authorization: Bearer be_your_api_key"
]);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_POST, true);
curl_setopt($ch, CURLOPT_POSTFIELDS, json_encode([
    "name" => "VIP",
    "description" => "High-value customers eligible for special offers"
]));
$response = curl_exec($ch);
echo $response;
curl_close($ch);

---

Error Responses

422 Validation Error

{
  "status_code": 422,
  "name": "validation_error",
  "message": "name must match /^[a-zA-Z0-9\\s\\-_]+$/ regular expression"
}

401 Unauthorized

{
  "status_code": 401,
  "name": "unauthorized",
  "message": "Invalid or missing API key"
}