Send Email

Queue a transactional email for immediate delivery. Ideal for time-sensitive notifications triggered by user actions:

• Password resets
• Welcome messages
• Order confirmations
• Two-factor authentication codes

Endpoint

POST /email/send

Returns: 202 Accepted

Prerequisites

Verified Domain Required

The sender address in from must belong to a verified domain. You can verify your domain in the Arsel Dashboard under Settings > Domains. Domain verification requires adding DNS records (SPF, DKIM, DMARC) to prove ownership. Emails from unverified domains will be rejected.

Headers

Header	Value	Required
Authorization	Bearer <your-api-key>	Yes
Content-Type	application/json	Yes

Body Parameters

Parameter	Type	Required	Description
from	string	Yes	Sender email address. Must belong to a verified domain.
from_name	string	Yes	Display name shown alongside the sender address. Max 256 characters.
to	string[]	Yes	Array of recipient email addresses.
subject	string	Yes	Email subject line. Max 998 characters. Supports {{variables}}.
html	string	Conditional	HTML email body. Required if text and template_id are not provided.
text	string	Conditional	Plain text email body. Required if html and template_id are not provided.
template_id	string	Conditional	ID of a saved template from the Arsel dashboard.
variables	object	No	Key-value pairs for {{variable}} replacement in subject, HTML, and text.
reply_to	string	No	Reply-to email address.
cc	string[]	No	CC recipient email addresses.
bcc	string[]	No	BCC recipient email addresses.
attachments	object[]	No	File attachments. See Attachments below.
category	string	No	Label for grouping emails in analytics. Max 100 characters.

warning

Provide exactly one content source: html, text, or template_id. You may include both html and text together (for multipart emails), but not alongside template_id.

Attachments

Each attachment object has the following fields:

Field	Type	Required	Description
filename	string	Yes	Filename with extension (e.g., invoice.pdf)
content	string	Yes	Base64-encoded file content
content_type	string	No	MIME type. Defaults to application/octet-stream.

Template Variables

Use {{variableName}} syntax in your subject, HTML, or text content. Pass values in the variables object:

{
  "subject": "Your order {{order_id}} has shipped",
  "html": "<p>Hi {{name}}, your order is on its way!</p>",
  "variables": {
    "name": "Sara",
    "order_id": "A-12345"
  }
}

Variable replacement is case-sensitive. Unmatched placeholders are left as-is.

---

Response

{
  "id": "01957e3a-4b5c-7d8e-9f0a-1b2c3d4e5f6a",
  "from": "noreply@yourdomain.com",
  "to": ["user@example.com"],
  "subject": "Your order A-12345 has shipped",
  "created_at": "2026-03-08T12:00:00.000Z"
}

Field	Type	Description
id	string	Unique email ID. Use this to check delivery status.
from	string	Sender email address
to	string[]	Recipient email addresses
subject	string	Rendered subject (variables replaced)
created_at	string	ISO 8601 timestamp

tip

The 202 Accepted response means the email is queued, not yet delivered. Use GET /email/:id to track delivery progress.

---

Examples

Basic Email

cURL

curl -X POST "https://api.arsel.sa/api/v1/email/send" \
  -H "Authorization: Bearer be_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "from": "noreply@yourdomain.com",
    "from_name": "My App",
    "to": ["user@example.com"],
    "subject": "Welcome to our platform",
    "html": "<h1>Welcome!</h1><p>Thanks for signing up.</p>"
  }'

JavaScript

const response = await fetch("https://api.arsel.sa/api/v1/email/send", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    Authorization: "Bearer be_your_api_key",
  },
  body: JSON.stringify({
    from: "noreply@yourdomain.com",
    from_name: "My App",
    to: ["user@example.com"],
    subject: "Welcome to our platform",
    html: "<h1>Welcome!</h1><p>Thanks for signing up.</p>",
  }),
});

const data = await response.json();
console.log(data.id); // Use this to track delivery

Python

import requests

response = requests.post(
    "https://api.arsel.sa/api/v1/email/send",
    headers={
        "Content-Type": "application/json",
        "Authorization": "Bearer be_your_api_key",
    },
    json={
        "from": "noreply@yourdomain.com",
        "from_name": "My App",
        "to": ["user@example.com"],
        "subject": "Welcome to our platform",
        "html": "<h1>Welcome!</h1><p>Thanks for signing up.</p>",
    },
)

data = response.json()
print(data["id"])

C#

using var client = new HttpClient();
client.DefaultRequestHeaders.Add("Authorization", "Bearer be_your_api_key");

var payload = new
{
    from = "noreply@yourdomain.com",
    from_name = "My App",
    to = new[] { "user@example.com" },
    subject = "Welcome to our platform",
    html = "<h1>Welcome!</h1><p>Thanks for signing up.</p>"
};

var json = System.Text.Json.JsonSerializer.Serialize(payload);
var content = new StringContent(json, System.Text.Encoding.UTF8, "application/json");
var response = await client.PostAsync("https://api.arsel.sa/api/v1/email/send", content);
var result = await response.Content.ReadAsStringAsync();
Console.WriteLine(result);

PHP

<?php
$ch = curl_init("https://api.arsel.sa/api/v1/email/send");
curl_setopt($ch, CURLOPT_HTTPHEADER, [
    "Content-Type: application/json",
    "Authorization: Bearer be_your_api_key"
]);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_POST, true);
curl_setopt($ch, CURLOPT_POSTFIELDS, json_encode([
    "from" => "noreply@yourdomain.com",
    "from_name" => "My App",
    "to" => ["user@example.com"],
    "subject" => "Welcome to our platform",
    "html" => "<h1>Welcome!</h1><p>Thanks for signing up.</p>"
]));
$response = curl_exec($ch);
echo $response;
curl_close($ch);

With Template and Variables

cURL

curl -X POST "https://api.arsel.sa/api/v1/email/send" \
  -H "Authorization: Bearer be_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "from": "orders@yourdomain.com",
    "from_name": "Order Notifications",
    "to": ["customer@example.com"],
    "subject": "Order {{order_id}} confirmed",
    "template_id": "order-confirmation-v2",
    "variables": {
      "customer_name": "Sara Ahmed",
      "order_id": "ORD-98765",
      "total": "149.99 SAR"
    },
    "category": "order-confirmation"
  }'

JavaScript

const response = await fetch("https://api.arsel.sa/api/v1/email/send", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    Authorization: "Bearer be_your_api_key",
  },
  body: JSON.stringify({
    from: "orders@yourdomain.com",
    from_name: "Order Notifications",
    to: ["customer@example.com"],
    subject: "Order {{order_id}} confirmed",
    template_id: "order-confirmation-v2",
    variables: {
      customer_name: "Sara Ahmed",
      order_id: "ORD-98765",
      total: "149.99 SAR",
    },
    category: "order-confirmation",
  }),
});

const data = await response.json();
console.log(data.id);

Python

import requests

response = requests.post(
    "https://api.arsel.sa/api/v1/email/send",
    headers={
        "Content-Type": "application/json",
        "Authorization": "Bearer be_your_api_key",
    },
    json={
        "from": "orders@yourdomain.com",
        "from_name": "Order Notifications",
        "to": ["customer@example.com"],
        "subject": "Order {{order_id}} confirmed",
        "template_id": "order-confirmation-v2",
        "variables": {
            "customer_name": "Sara Ahmed",
            "order_id": "ORD-98765",
            "total": "149.99 SAR",
        },
        "category": "order-confirmation",
    },
)

print(response.json())

C#

using var client = new HttpClient();
client.DefaultRequestHeaders.Add("Authorization", "Bearer be_your_api_key");

var payload = new
{
    from = "orders@yourdomain.com",
    from_name = "Order Notifications",
    to = new[] { "customer@example.com" },
    subject = "Order {{order_id}} confirmed",
    template_id = "order-confirmation-v2",
    variables = new
    {
        customer_name = "Sara Ahmed",
        order_id = "ORD-98765",
        total = "149.99 SAR"
    },
    category = "order-confirmation"
};

var json = System.Text.Json.JsonSerializer.Serialize(payload);
var content = new StringContent(json, System.Text.Encoding.UTF8, "application/json");
var response = await client.PostAsync("https://api.arsel.sa/api/v1/email/send", content);
var result = await response.Content.ReadAsStringAsync();
Console.WriteLine(result);

PHP

<?php
$ch = curl_init("https://api.arsel.sa/api/v1/email/send");
curl_setopt($ch, CURLOPT_HTTPHEADER, [
    "Content-Type: application/json",
    "Authorization: Bearer be_your_api_key"
]);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_POST, true);
curl_setopt($ch, CURLOPT_POSTFIELDS, json_encode([
    "from" => "orders@yourdomain.com",
    "from_name" => "Order Notifications",
    "to" => ["customer@example.com"],
    "subject" => "Order {{order_id}} confirmed",
    "template_id" => "order-confirmation-v2",
    "variables" => [
        "customer_name" => "Sara Ahmed",
        "order_id" => "ORD-98765",
        "total" => "149.99 SAR"
    ],
    "category" => "order-confirmation"
]));
$response = curl_exec($ch);
echo $response;
curl_close($ch);

With Attachments

cURL

curl -X POST "https://api.arsel.sa/api/v1/email/send" \
  -H "Authorization: Bearer be_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "from": "billing@yourdomain.com",
    "from_name": "Billing",
    "to": ["customer@example.com"],
    "subject": "Your invoice for March 2026",
    "html": "<p>Please find your invoice attached.</p>",
    "attachments": [
      {
        "filename": "invoice-march-2026.pdf",
        "content": "JVBERi0xLjQK...",
        "content_type": "application/pdf"
      }
    ],
    "category": "invoices"
  }'

JavaScript

import { readFileSync } from "fs";

const pdfContent = readFileSync("invoice.pdf").toString("base64");

const response = await fetch("https://api.arsel.sa/api/v1/email/send", {
  method: "POST",
  headers: {
    "Content-Type": "application/json",
    Authorization: "Bearer be_your_api_key",
  },
  body: JSON.stringify({
    from: "billing@yourdomain.com",
    from_name: "Billing",
    to: ["customer@example.com"],
    subject: "Your invoice for March 2026",
    html: "<p>Please find your invoice attached.</p>",
    attachments: [
      {
        filename: "invoice-march-2026.pdf",
        content: pdfContent,
        content_type: "application/pdf",
      },
    ],
    category: "invoices",
  }),
});

console.log(await response.json());

Python

import base64
import requests

with open("invoice.pdf", "rb") as f:
    pdf_content = base64.b64encode(f.read()).decode()

response = requests.post(
    "https://api.arsel.sa/api/v1/email/send",
    headers={
        "Content-Type": "application/json",
        "Authorization": "Bearer be_your_api_key",
    },
    json={
        "from": "billing@yourdomain.com",
        "from_name": "Billing",
        "to": ["customer@example.com"],
        "subject": "Your invoice for March 2026",
        "html": "<p>Please find your invoice attached.</p>",
        "attachments": [
            {
                "filename": "invoice-march-2026.pdf",
                "content": pdf_content,
                "content_type": "application/pdf",
            }
        ],
        "category": "invoices",
    },
)

print(response.json())

C#

using var client = new HttpClient();
client.DefaultRequestHeaders.Add("Authorization", "Bearer be_your_api_key");

var pdfBytes = await File.ReadAllBytesAsync("invoice.pdf");
var pdfContent = Convert.ToBase64String(pdfBytes);

var payload = new
{
    from = "billing@yourdomain.com",
    from_name = "Billing",
    to = new[] { "customer@example.com" },
    subject = "Your invoice for March 2026",
    html = "<p>Please find your invoice attached.</p>",
    attachments = new[]
    {
        new
        {
            filename = "invoice-march-2026.pdf",
            content = pdfContent,
            content_type = "application/pdf"
        }
    },
    category = "invoices"
};

var json = System.Text.Json.JsonSerializer.Serialize(payload);
var content = new StringContent(json, System.Text.Encoding.UTF8, "application/json");
var response = await client.PostAsync("https://api.arsel.sa/api/v1/email/send", content);
Console.WriteLine(await response.Content.ReadAsStringAsync());

PHP

<?php
$pdfContent = base64_encode(file_get_contents("invoice.pdf"));

$ch = curl_init("https://api.arsel.sa/api/v1/email/send");
curl_setopt($ch, CURLOPT_HTTPHEADER, [
    "Content-Type: application/json",
    "Authorization: Bearer be_your_api_key"
]);
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_POST, true);
curl_setopt($ch, CURLOPT_POSTFIELDS, json_encode([
    "from" => "billing@yourdomain.com",
    "from_name" => "Billing",
    "to" => ["customer@example.com"],
    "subject" => "Your invoice for March 2026",
    "html" => "<p>Please find your invoice attached.</p>",
    "attachments" => [
        [
            "filename" => "invoice-march-2026.pdf",
            "content" => $pdfContent,
            "content_type" => "application/pdf"
        ]
    ],
    "category" => "invoices"
]));
$response = curl_exec($ch);
echo $response;
curl_close($ch);

---

Error Responses

422 Validation Error

{
  "status_code": 422,
  "name": "validation_error",
  "message": "to must be an array, each value in to must be an email"
}

401 Unauthorized

{
  "status_code": 401,
  "name": "unauthorized",
  "message": "Invalid or missing API key"
}

429 Rate Limited

{
  "status_code": 429,
  "name": "rate_limit_exceeded",
  "message": "Too many requests. Please retry after the period indicated in the retry-after header."
}

500 Server Error

{
  "status_code": 500,
  "name": "internal_server_error",
  "message": "An unexpected error occurred. Please try again later."
}